Future of Mobile Commerce: Prepaid - Stored Value-Third-party Pays-Huge Opportunities and growth drivers for Carriers, Merchants, and Telecom Vendors

Once an emerging service, prepaid communications is now considered a mature offering. However, it has evolved beyond communications to include content, applications and commerce. From a mobile commerce perspective, mobile shopping is evolving as well with merchants increasingly recognizing the need to capture the attention of consumers on-the-go, drive purchase decisions, build brand loyalty, and support ongoing customer/business relationships.

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The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called “showrooming” phenomenon.

This report evaluates technologies for prepaid content/commerce, stored value, and related areas. The report also analyzes third-party subsidization models and other methods to drive more shopping and actual buying at the point-of-sale.

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Report Audience

• Mobile Cellular Carriers
• Wireless Device Manufacturers
• Wireless Infrastructure Providers
• Commerce, Content and Application Providers