Cloud services are largely
business-to-business (B2B) to date with little business-to-consumer
(B2C) services impact other than some data back-up and
synchronization. Furthermore, it is largely third-parties offering
consumer services and not the wireless carriers.
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Wireless carriers have an
opportunity to utilize their unique assets (network and data) and to
leverage current and future partnerships to their advantage.
Carriers must begin to do this now as they build out their 4G
networks in anticipation of many more data users and much more data
usage.
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This report provides
recommendations for wireless carriers to deploy consumer cloud
services as a value-added complement to their data services. These
services will bring incremental revenue and leverage carrier assets
and their unique position in the ecosystem.
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