Research and Investment Value
Analysis of China Gas Station Industry, 2014-2018, systematically
analyzes the latest external environment of gas station development
in China, and summarizes the overall status quo of gas station market
and the latest development of key enterprises in China, which
provides references for understanding deeply development trend of gas
station market in China.
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With the open of finished-oil
market and increasing of market participators, the homogeneity
competition of finished oil has made its profit margin increasingly
small; in addition, the same standard is executed in China, so the
difference of people’s view on finished oil quality is diminishing.
Many factors result into the fierce competition in terminal markets.
The finished oil operators often sacrifice enterprise profits and
launch price war and promotion war so as to keep markets and defeat
rivals.
Estimated by Ministry of
Commerce of China, by 2013, there had been 97,465 gas stations, in
which, CNPC has 20, 272 gas stations, accounting for 20.80%, Sinopec
has 30,536 gas stations, accounting for 31.33%, and other gas
stations of different ownership systems account for 48%.
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Complete TOC at
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Next step: Government should
encourage gas station to conduct marketing services focusing on oil
metering, quality and specification, support new refueling survives,
such as IC card networking, improve non-oil businesses, such as
comprehensive servicing area, mobile phone and bank card payment,
supermarket etc, and further extend retail terminal services.
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