Since 2005, China’s dietary
supplement industry has represented an upswing trend with the market
demand increasing continuously. In 2013, the market size of China’s
dietary supplement industry reached CNY 186.9 billion, up by 18% over
last year. And it is estimated that the market size will amount to
CNY 214.9 billion, up by 15% over last year, which drops slightly due
to the influence of the general environment.
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From the perspective of the
production scale and distribution channels, China’s dietary
supplement industry is still in the earlier stage of the development
of European and American markets. In the aspect of enterprise size,
China’s dietary supplement enterprises mainly are within CNY 50
million to CNY 500 million. Therefore large-sized enterprises are few
and enterprises with economies of scale are also few.
In Jun. 2014, the Food Safety
Law of the People’s Republic of China (Revised Draft) was
published. Now this law is soliciting public opinion, and the final
draft has not been decided. But what is predicable is that China’s
dietary supplement market will become more open for foreign investors
in future.
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In-depth Research and Forecast
of China’s Dietary Supplement (Health Food) Industry, 2014-2018
mainly provided analyses about the following aspects: Policy
environment, current status, main regions (Taiwan is newly added),
export & import market, investment opportunities and risks, etc.
of China’s dietary supplement industry. This report also focused on
the analysis of nine key enterprises in this field. Moreover, it also
made thorough analyses and illustrations about the main problems and
affecting factors existing in the development of China’s dietary
supplement industry, as well as characteristics of Chinese consumer
demand.
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