Report
Audience
- Mobile Cellular Carriers
- Wireless Device Manufacturers
- Wireless Infrastructure Providers
- Commerce, Content and Application Providers
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Report
Overview
- Online shopping is taking a toll on bricks and motor merchants. However, there are technologies and solutions to deal with the practice of showrooming - the practice of examining merchandise in a traditional brick and mortar retail store, and then buying it online at a lower price.
- These technologies and solutions include mobile marketing and advertising, mobile shopping applications, social networking, referral sales programs, presence and location detection, embedded entertainment, and more.
- This report provides analysis of the issues, technologies, solutions, and future of in-store shopping via mobile/wireless devices and applications.
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Complete TOC at
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Report
Benefits
- Understand the issues surrounding online vs. offline shopping
- Identify strategies to combat online shopping and showrooming
- Learn about technologies and solutions to supplement digital marketing
- Understand consumers can become more loyal and prone to purchase in-store
- Learn how embedded entertainment known as “gamification” can lead to more
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